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LICENSING - INTERNATIONAL
AND DOMESTIC
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Several of the firm’s attorneys have considerable experience in the
area of product and endorsement licensing, as well as manufacturing
and technology licensing, and we regularly assist clients in the
negotiation and documentation of a broad variety of proprietary
rights transactions, as well as the negotiation of related
agreements such as contracts for confidentiality and to protect
trade secrets.
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Entertainment and Product
Licensing
In addition, the firm has negotiated and finalized
manufacturing licenses to produce and sell branded consumer apparel
and food products in the United States, Japan and elsewhere in Asia
and Europe. The firm’s attorneys have extensive experience in the
negotiation and preparation of product endorsement agreements,
particularly for our Pacific Rim-based clients. The firm’s attorneys
have negotiated to obtain the services of American celebrities in
the entertainment and sports industries to endorse products in Japan
in point of purchase and radio and television merchandising. The
firm advises Japan-based agencies in the marketing of American
celebrities and products in Japan. Mr. Teraoka has negotiated on
behalf of Japanese advertising agencies, manufacturers and agents
for product/commercial endorsement contracts with numerous American
celebrities. He has also represented a major Japanese manufacturer
to settle a claim against an American celebrity who endorsed the
manufacturer’s product in connection with a foiled nationwide
advertising campaign.
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Technology Licensing
Teraoka & Partners LLP has assisted clients with technology
licensing and other intellectual property matters. The firm prepares
technology licenses for domestic and international clients,
including U.S. subsidiaries of foreign digital video software
developers, software tools developers, as well as domestic and cross
border software developers. The firm negotiates, reviews, and
prepares software and other proprietary licenses for its clients,
including software development and distribution licenses for
programming tools, distribution licenses for embedded technology and
runtime licenses for embedded and application software. The firm has
advised clients with respect to the operation and acquisition of
both personal computer and online game development licenses, as well
as Work Made for Hire development agreements, open source licensing
issues, and end user license agreements for both software developer
and consumer users. The firm has provided compliance guidance for
export control regulations in cross border licensing transactions,
and has assisted clients in complying with MPEG and related license
compliance. Teraoka & Partners LLP has performed due diligence
reviews for the acquisition of computer game software businesses,
and has assisted clients in negotiating terms for licensing the
development and embedding of GUI applications into electronic
devices to be marketed by such companies as Motorola and IBM.
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